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Consumer decisions depend on context: 🟢 policy/political 🟢 built environment 🟢 personal/household socio-demography 🟢 personal/social motivations These factors shape our green tech uptake. Interventions combining them all could be more impactful & effective. www.nature.com/articles/s44...
Jun 9, 2025
Consumer adoption of clean technologies is needed to reduce emissions and meet climate targets, but psychological and contextual barriers slow and even prevent uptake. This Review examines these barri...
www.nature.com
Psychological and contextual determinants of clean energy technology adoption - Nature Reviews Clean Technology
9mo
Excited to share joint work with Ulf Hahnel and @sgluth.bsky.social on investigating how attribute translations - a widely implemented behavior intervention - lead to more ecological consumer choices. Main results are below, but check out our preprint 👇 www.researchsquare.com/article/rs-7...
The relationship between the climate change narratives a person holds and which type of climate messages this person consumes and trusts is a two-way street. 1/4 bpspsychub.onlinelibrary.wiley.com/doi/10.1111/...
Environmental Psychology Groningen
7mo
📯 New Preprint out 📣 Honestly, this started out as a side project that I had put on the back burner for a while. Then, I realized I could combine the original data with the data from our climate (dis)information sampling study, and found quite unexpected and cool results: doi.org/10.21203/rs....
Attribute translations, a choice architecture intervention technique aiming to promote behavior change by translating decision-relevant information into more comprehensible and meaningful units for la...
Computational Mechanisms of Attribute Translations
www.researchsquare.com
6mo
🙌 It’s been a pleasure working with a great team of co-authors on a truly interdisciplinary effort. Thanks to Anne Günther, Lukas Engel, Matthew Hornsey, @kristiansn89.bsky.social, Joyashree Roy, Linda Steg, Kim-Pong Tam, @valkengoed.bsky.social, Kim Wolske, Gabrielle Wong-Parodi, Ulf Hahnel (4/4)