Consumer decisions depend on context:
š¢ policy/political
š¢ built environment
š¢ personal/household socio-demography
š¢ personal/social motivations
These factors shape our green tech uptake. Interventions combining them all could be more impactful & effective.
www.nature.com/articles/s44...
Consumer adoption of clean technologies is needed to reduce emissions and meet climate targets, but psychological and contextual barriers slow and even prevent uptake. This Review examines these barri...
