Psychology of Sustainability & Collective Action 🌍🌱
Joint research group at @LeuphanaLüneburg & @UniBasel, exploring climate and energy-related judgment and decision-making around the world.
PSCA Joint Research Group
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📯 New Preprint out 📣
Honestly, this started out as a side project that I had put on the back burner for a while. Then, I realized I could combine the original data with the data from our climate (dis)information sampling study, and found quite unexpected and cool results: doi.org/10.21203/rs....
1️⃣ We examine what shapes people’s decisions to adopt clean technologies (EVs, PV, heat pumps, & battery storage) & bring together evidence on how cognitive biases, personal & social motivations as well as broader contextual conditions (e.g., infrastructure & pricing) affect adoption. (2/4)
2️⃣ Understanding these factors is key to designing interventions that actually work. We discuss the most effective interventions—psychological or structural—for targeting the psychological and contextual determinants. (3/4)
🙌 It’s been a pleasure working with a great team of co-authors on a truly interdisciplinary effort. Thanks to Anne Günther, Lukas Engel, Matthew Hornsey, @kristiansn89.bsky.social, Joyashree Roy, Linda Steg, Kim-Pong Tam, @valkengoed.bsky.social, Kim Wolske, Gabrielle Wong-Parodi, Ulf Hahnel (4/4)
🌱 We are excited to share our latest research: The review article “Psychological and contextual determinants of clean energy technology adoption” is now published in @natrevcleantech.nature.com!
✏️ Read the full article here: rdcu.be/epJUS
🔒 Download here: www.nature.com/articles/s44...
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