Excited to share joint work with Ulf Hahnel and @sgluth.bsky.social on investigating how attribute translations - a widely implemented behavior intervention - lead to more ecological consumer choices. Main results are below, but check out our preprint 👇
www.researchsquare.com/article/rs-7...
www.researchsquare.com
Attribute translations, a choice architecture intervention technique aiming to promote behavior change by translating decision-relevant information into more comprehensible and meaningful units for la...
