Excited to share joint work with Ulf Hahnel and @sgluth.bsky.social on investigating how attribute translations - a widely implemented behavior intervention - lead to more ecological consumer choices. Main results are below, but check out our preprint 👇
www.researchsquare.com/article/rs-7...
Consumer decisions depend on context:
🟢 policy/political
🟢 built environment
🟢 personal/household socio-demography
🟢 personal/social motivations
These factors shape our green tech uptake. Interventions combining them all could be more impactful & effective.
www.nature.com/articles/s44...
The relationship between the climate change narratives a person holds and which type of climate messages this person consumes and trusts is a two-way street. 1/4 bpspsychub.onlinelibrary.wiley.com/doi/10.1111/...
2️⃣ Understanding these factors is key to designing interventions that actually work. We discuss the most effective interventions—psychological or structural—for targeting the psychological and contextual determinants. (3/4)
1️⃣ We examine what shapes people’s decisions to adopt clean technologies (EVs, PV, heat pumps, & battery storage) & bring together evidence on how cognitive biases, personal & social motivations as well as broader contextual conditions (e.g., infrastructure & pricing) affect adoption. (2/4)
📯 New Preprint out 📣
Honestly, this started out as a side project that I had put on the back burner for a while. Then, I realized I could combine the original data with the data from our climate (dis)information sampling study, and found quite unexpected and cool results: doi.org/10.21203/rs....
Excited to share our new review article in @natrevcleantech.nature.com. We synthesize evidence across disciplines to understand the psychological and contextual determinants of household clean #energy adoption 🏘️🔋
Free read: rdcu.be/epJUS
#GreenSky @psbclab.bsky.social
www.nature.com/articles/s44...
🙌 It’s been a pleasure working with a great team of co-authors on a truly interdisciplinary effort. Thanks to Anne Günther, Lukas Engel, Matthew Hornsey, @kristiansn89.bsky.social, Joyashree Roy, Linda Steg, Kim-Pong Tam, @valkengoed.bsky.social, Kim Wolske, Gabrielle Wong-Parodi, Ulf Hahnel (4/4)
🌱 We are excited to share our latest research: The review article “Psychological and contextual determinants of clean energy technology adoption” is now published in @natrevcleantech.nature.com!
✏️ Read the full article here: rdcu.be/epJUS
🔒 Download here: www.nature.com/articles/s44...
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