‘The tradwife trend isn’t nostalgia—it’s a warning sign.’
Last week, explored what’s behind the rise of ‘tradwife’ influencers and uncover what the evidence tells us about young women’s attitudes towards work and gender roles.
Watch the recording: youtu.be/inJ0FdPzWnk
#ESRCFestival @ukri.org
'Given that remote working is here to stay, it is essential for academics, policymakers, unions, and employers to work together to ensure that flexible arrangements enhance worker wellbeing, reduce inequality, and support innovation and productivity.' @heejungchung.bsky.social
Our upcoming event brings together leaders to discuss inclusive growth in tech and beyond.
We’re asking: how inclusive will tech-led growth really be, and what systemic, policy and workplace shifts are needed to ensure women can fully participate and benefit?
Register: www.kcl.ac.uk/events/inclu...
How do we ensure that economic progress benefits everyone, not just the few?
Our expert panel will explore how innovation can drive inclusive growth.
🗓️ 5 Nov, 18:00–21:00
📍 Science Gallery London
Register: www.kcl.ac.uk/events/inclu...
Many young women are experiencing disillusionment with work, facing long hours, inadequate pay, high stress, and limited work–life balance. Not surprisingly, idealised ‘tradwife’ lifestyles online can seem appealing, says Ellen Scott from Stylist.
Watch the full conversation: lnkd.in/e3Byz6Vf
When dads get more involved at home, everyone wins. 🏡
Professor Heejung Chung discusses how remote work is reshaping household roles and work–life balance on BBC Radio London.
Tune in from 18:54: lnkd.in/eAfPGsC4
How are young men and women’s attitudes toward gender, equality and identity evolving?
🗓️ 19 November
⏰ 18:30 – 19:45
Register to attend in person: lnkd.in/etT2J62P
Register for the livestream: lnkd.in/eTs_pW85
Celebrating the 2025 Brenda Trenowden Feminist Analysis Essay Prize Winners 🎉
Humayra Ismail
Ida Di Stasio
George Small
Read their winning essays: www.kcl.ac.uk/giwl/assets/...
Video
King's Global Institute for Women's Leadership
Video
NEW: Only a minority of Britons think there is much tension between men and women in the UK today – despite a gender divide among young people in perceptions of tension and how optimistic they are about their futures
Our latest study with @ipsosintheuk.bsky.social & @giwlkings.bsky.social 🧵 ⬇️
The 'tradwife' trend isn’t not a return to tradition - it's a plea for balance.
A new @giwlkings.bsky.social study finds young women are drawn to tradwife content for the aesthetic of simplicity and escape from increasingly demanding work - not for its gender roles.
🔗 www.kcl.ac.uk/news/the-tra...
King's Global Institute for Women's Leadership
King's Global Institute for Women's Leadership
King's Global Institute for Women's Leadership
King's Global Institute for Women's Leadership
King's Global Institute for Women's Leadership
King's Global Institute for Women's Leadership
New research suggests it’s a reflection of modern pressures rather than nostalgia for domesticity.
Home working could boost UK employment by helping more people into work.
This is a key finding from a new @houseoflords.parliament.uk report which cites original research by @kcl-spe.bsky.social, @kingsbschool.bsky.social & @giwlkings.bsky.social.
Read more ⬇️
www.kcl.ac.uk/news/is-work...
www.kcl.ac.uk
Leading academics across King’s have made their mark in a new report published today by the House of Lords Home-based Working Committee, looking at the effects and future development of remote and hyb...
