The 'tradwife' trend isn’t not a return to tradition - it's a plea for balance.
A new @giwlkings.bsky.social study finds young women are drawn to tradwife content for the aesthetic of simplicity and escape from increasingly demanding work - not for its gender roles.
🔗 www.kcl.ac.uk/news/the-tra...
New research suggests it’s a reflection of modern pressures rather than nostalgia for domesticity.
