Going to #ACR2023? Consider attending the JACR round table. Joe Goodman, Jeff Galak, and I will be there to discuss our vision for the issue on "EXPERIENTIAL CONSUMPTION" (taking submissions in 2024) lnkd.in/gCmy9Pn4 Saturday October 28 3:45-5:00pm Capital Hill room
#CBMinute I just taught my last class for the semester but the topic of everybody asking for feedback came up in our discussion on satisfaction. Rating fatigue.
www.nytimes.com/2024/12/05/s...
www.thedrum.com/news/2025/05...
#CBMinute I have been a fan of Roy Lichtenstein's art for a long time, but I think we can learn something about the construction of perception that is applicable beyond art. The IG post is the most poignant, but for those not on IG will put Youtube link in comments
www.instagram.com/reel/DJfg75D...
the piece I am referring to starts at 8.52
www.youtube.com/watch?v=lCp3...
#CBMinute I used to show this Tom Fishburn comic at the end of the semester to remind people where any given brand stands. Validated this week by Heineken UK's director of innovation Rebecca Haigh "We’re not in our consumers’ heads 24/7" - interview in comments
#CBMinute Interesting article on why DTC brands enter traditional retailers: experiential factors (touch) as well as retailer factors (loyalty points, Amazon marketplace)
www.wsj.com/articles/awa...
Kristin Diehl
Kristin Diehl
Kristin Diehl
Kristin Diehl
Kristin Diehl
Kristin Diehl
Kristin Diehl
Dentists, doctors, professors, dry cleaners: What can’t you rate anymore?
Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, listen closely and never overestimate the role their brand plays in people’s...
