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www.thedrum.com/news/2025/05...
May 21, 2025
Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, listen closely and never overestimate the role their brand plays in people’s...
www.thedrum.com
‘We’re not in our consumers’ heads 24/7’: Heineken’s Rebecca Haigh on brand reality checks
Kristin Diehl
