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#CBMinute I used to show this Tom Fishburn comic at the end of the semester to remind people where any given brand stands. Validated this week by Heineken UK's director of innovation Rebecca Haigh "We’re not in our consumers’ heads 24/7" - interview in comments
May 21, 2025
Studying people and life. Marketing Professor Sharing interesting examples that affect consumers and consumer behavior with #CBMinute
Kristin Diehl
Kristin Diehl
#CBMinute I have been a fan of Roy Lichtenstein's art for a long time, but I think we can learn something about the construction of perception that is applicable beyond art. The IG post is the most poignant, but for those not on IG will put Youtube link in comments www.instagram.com/reel/DJfg75D...
May 11, 2025
the piece I am referring to starts at 8.52 www.youtube.com/watch?v=lCp3...