Analyzing 15 million tweets in English, German, Italian, Japanese, and Korean between 2019-2021 and using computational and qualitative methods, we find π£πππ’ππ to be a keyword with varied contexts, floating meanings, and shared functions.
We find π£πππ’ππ functions as a conversation-stopper.
If it is bad form to argue with another's values, then introducing values into a discussion may serve as a tool od decontestation, insulating oneself from criticism and effectively ending the conversation.
We find π£πππ’ππ discourse to reflect transnational norms of authenticity and autonomy:
- Everyone is entitled to their own values. Value imposition is condemned.
- One should be loyal to their values. It is better, it seems, to hold bad values authentically than profess good ones insincerely.
On behalf of my co-authors: Yuya Shibuya, Tommaso TrillΓ², Saki Mizoroki, @rscarlets.bsky.social, @blakeplease.bsky.social, Pyung Hwa Park, Elad Segev, Limor Shifman, & Shaul Shenhav,
A big thank you to the anonymous reviewers, @icsjournal editors, and the many RAs for their meticulous work!