“In the midst of one of the worst financial crises in the agency’s history, which has put the future of the Blue Line at risk, BART has completely transformed its marketing strategy, making train travel trendy through social media posts and interactive events.”
www.sfchronicle.com/entertainmen...
From viral TikToks to themed parties, BART is turning Bay Area transit into a community brand with a growing fandom.
This is so gratifying. It is also a Managers Riding Trains program win!
I reported this unnecessary and broken digital monitor that made our Pleasant Hill BART Station look unloved.
It is now gone.
Scalable station retail.
The BART Communications team continues to try new things to transform our engagement efforts and promote BART as a safe and enjoyable space.
This is how I roll. I show up for others to promote the greater transit story in the Bay Area. It isn’t just about telling BART’s story but the industry in general and its role in the Bay Area’s ability to move people and keep the economy thriving.
I almost forgot to tag off my Clipper at Redwood City Caltrain!
I did BART+Muni+Caltrain to get from home to Redwood City for the Move Bay Area West Bay Summit.
I never waited more than 10 minutes for a train and didn’t sit in traffic.
Calling all content creators who care about transit….
Please post great content like this!
We at BART have some fun plans but you can help spread the word.
Baggu reopened in San Francisco with unsanctioned BART merch.
Join the California Transit Association, in partnership with Mineta Transportation Institute, and WTS Sacramento for a discussion celebrating Women’s History Month and the impact of female leadership in transit and transportation. It’s all happening on Tuesday, March 24, 2026.
If the @bart.gov account is getting sassy again, it's welcome sfstandard.com/2026/03/12/b...
Alicia Trost
Alicia Trost
Alicia Trost
Alicia Trost
Alicia Trost
Alicia Trost
Baggu reopened in San Francisco with unsanctioned BART merch.
Here's a sneak peek of the artists you'll find at #BARTMART1 later today!
📍 Downtown Berkeley BART station, 3-6pm
(Full catalog below 👇)
bartmart.notion.site/2feb53326cb2...
BART
But far and away the most exciting part is the new free transfer scheme: an East Bay hiker traveling to Marin can save 40% off their fare compared to today!
Get excited for new BART Anime events!
BART MART is a series of smaller pop-up art markets in BART stations.
BART MART 1 is coming to Downtown Berkeley Station on Wednesday, March 4, from 3 to 6pm.
BART MART 2 is coming to Millbrae Station on Thursday, March 26, from 4 to 7pm.
