UFC is very big among the toxically masculine (and adjacent). This group is, as I have been dragged for pointing out, actually quite large and politically relevant.
I think this, from a friend!, underrates the cultural relevance of UFC and the streaming morons. It's not high culture but it's a large and growing industry with exactly the audience you think. I don't want to overstate it but this event was a pretty big deal and obviously Trump-identified.
Sen. Lemon Gogurt
If Bluesky is an echo chamber (fine!) we need a new word for a platform where comms professionals in the party in power think they've reached new levels of cultural currency thanks to a paywalled streaming event for a sport that is orders of magnitude less popular than golf
