Many decks talk about “reg risk” and “reimbursement” in a single bullet.
This piece goes deeper:
* How to test “What do regulators think you are?”
* Why coding, coverage, and payment must be separate conversations
* How policy (like orphan incentives or DME categories) can turn path risk into upside
Your unique value proposition isn't ""I'm good at my job."" Everyone in this field is good at their job. It's the specific combination of technical strengths, transferable skills, and differentiators that makes you the right person for a particular problem.