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If your “Why now?” story collapses the moment someone asks about codes, waivers, or unit economics…it wasn’t a “Why now?” story. My latest article offers a four-lever framework to pressure-test timing in early healthcare and life sciences deals. thinkingkat.substack.com/publish/post...
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Learn How to Assess the Difference
Deal Screening Mastery (Part 5 of 12): "Why Now?" Is an Investment Question, Not a Marketing Slide
KatrinaRogers.bsky.social