It might be difficult to explain to consumers that 1080p with the original 2.0 surround is higher quality than Netflix’s “4K” streams with bit-starved surround and user-generated fake grain, but this is the company that sold letterboxing and kept Laserdisc viable! They can do it!
I think the difference in the nitrate prints of “Nightmare Alley” and “Leave Her to Heaven” I saw at UCLA (metallic, shimmery) and the nitrate prints of “Black Narcissus” and “Rebecca” I saw at the Egyptian (not all that metallic) came down to the projection screen.
The theme from ”Curb Your Enthusiasm.” Or maybe the one about Dunderbeck’s sausage machine, perfect for a few very specific deaths.
So if you are screening nitrate, get a reflective projection screen like the ones the print would have been projected on when it was new. That is my theory, anyway!