In-game ads shouldn't be trying to sell me something in real time. They should be used to get me thinking about a brand, though. I got a Meow Skateboards deck after learning about that brand from the Tony Hawk 1+2 remake, and the game didn't tell me to look at the cool things the brand is doing...
oughhghhhh
I did that on my own, based solely on curiosity I had from the brand's own image. Nothing more. I was influenced without being subjugated to something outright malicious.
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You don't have to like everything. That's OK.
You don't have to bitch about everything, either, though.
Not everything is for you. You'll enjoy life a lot more when you can accept that and just be happy with the things you do enjoy instead of letting the ones you don't enjoy dominate your mind.