World Oceans Day marks the vital role oceans play in sustaining life on Earth. 🌊
The ocean regulates the climate, produces much of the oxygen we breathe & supports biodiversity worldwide. Yet pollution, warming waters & ecosystem loss continue to threaten marine life.
1️⃣ Ensure safety protocols aren't overlooked just because a camera appears
2️⃣ Make sure hair, clothing and appearance work well on camera
3️⃣ Create a relaxed atmosphere, turning interviews into conversations.
Point 3 is as important as the first two!
On this World Environment Day, science highlights the urgent need to act.
Rising temperatures, biodiversity loss & pollution are affecting ecosystems worldwide. Clear #SciComm helps turn research into action for a more sustainable future.
When interviews feel like conversations, people forget about the camera and share their passion naturally. That's when the best stories come out.
And sometimes, even surprise co-stars join in for a close-up or a selfie with our producers.
Every spring, thousands of fish migrate through Dutch waterways to reach their spawning grounds, but barriers like sluices can block their journey. 🐟
The Visdeurbel (“fish doorbell”) helps fish pass safely by alerting lock operators when fish are waiting at the gate.
Filming videos about EU-funded projects goes beyond just cameras and lighting.
Years of experience taught us that effective science communication begins with making researchers feel confident on camera.
Here's how we help them prepare 👇🧵
Our take on:
What are musts in #ScienceCommunication ✅ ✅
Science communication goes beyond simply sharing scientific information. It requires nuance and intention. Defining the core message and identifying the right audience are just some of the key questions to consider for effective outreach.
Happy World Bicycle Day! 🚲
The bicyle is simple, affordable, reliable, clean and environmentally fit sustainable means of transportation. Cycling not only supports healthier lifestyles, but also contributes to cleaner air and more sustainable cities.
"Many of the things that we scientists complain about in media coverage are problems that we have helped to create," writes @lonnibesancon.bsky.social in Nature's Career Column
Read the text on how scientists & journalists must work together:
AI-generated misinformation is becoming increasingly difficult to detect, from deepfakes to synthetic news content. Clear, trustworthy #SciComm helps people navigate today’s digital information landscape.