This is probably the best evidence for why Patagonia made the correct decision to sue. Pattie Gonia is literally using Patagonia's past leniency against them, and the longer they delayed the more effective this would be.
Owen Barcala
An interesting thing to note: one of the angles Pattie’s team is looking into is any instances of Patagonia *not* defending its mark or how its mark is not distinctive. That should clue you in to why a company might seek to defend its trademark.
