🎯 New paper alert! It includes the main theoretical & empirical contribution of my dissertation: disentangling targeting and tailoring in political social media advertising. Really happy @meinungsfuehrer.bsky.social and I found such a great home for it 🏠
Open Access 👉 doi.org/10.1080/1369... 1/4
Despite the widespread use of data-driven campaigning (DDC), there is limited conceptual clarity and empirical understanding of how political parties employ the advertising strategies of targeting ...
