While Jess is completely correct in this thread, one addition I will make is that this event occurred in the Academy Museum of Motion Pictures in LA. The Oscars Museum, basically.
Which, on its own, probably cost a goddamn fortune.
Holy Christ.
Sorry, maybe I shouldn't say this but ahahah. I am very angry.
So I went to Xbox's Fan Fest event to attend a preview event. And it was the most flagrant display of wealth imaginable. Five stories filled with caterers and hundreds of smiling faces there to assure me of the brand's strength.