Proud of this paper; five years in the making. Correcting consumer beliefs about carbon impact of meat products (controlling for salience and social norms) does *not* lead to any change in consumption behavior in our setting. Any effects of carbon labels are likely to work through salience/norms.
Joel van der Weele
š¢ Just accepted in #JAERE! š¢
"Correcting Consumer Misperceptions about CO2 Emissions" by Taisuke Imai, Davide D. Pace @ddpace.bsky.social, Peter Schwardmann, and Joel J. van der Weele @joelvdweele.bsky.social.
š Read it here: buff.ly/bEoFyEq
šš #EconSky
