my main question about this extremely weird and stupid move is: what happens when the contracts are up? patch out the ads? keep them in anyway? is a game going to get delisted on Steam because the Mtn Dew license is up like licensed music in some games?
karlgerm
"Electronic Arts Introduces EA Advertising, Launching Brands Directly Into Gameplay and Live Experiences"
news.ea.com/press-releas...
Website: www.ea.com/ea-advertising