Offer it because it's good, not because you're trying to wheedle. The important part is a) be able to actually make it happen c) TAKE CREDIT FOR THAT SHIT. ALL THE FUCKING TIME FROM HERE ON OUT.
After all, we're not just trying to win this one election. We're trying to build longterm power and a cultural shift. It won't happen overnight, but that doesn't mean don't put in the work.
and the rest of us need actual benefits also.
"You know that story about the snake Trump loved to tell? You knew I was a snake when I took you in?
Surprise. Guess who was the snake all along?"
to be honest the rest of us are feeling pretty damn motivated by pitchforks and torches as well now
20. For a decade, the GOP has oriented white working-class voters so they look downward only. The trick for the Democrats is reversing that orientation, so the criminal, the crime and the punishment are just as clear looking upward, to wit: The rich are stealing from you, so crack down on them.
15. I stress "villains," because it gets at something important about the white working class. These voters – including in "districts in some pretty pro-Trump areas in rural North Carolina, central Pennsylvania, & Iowa farm country" -- have been primed to gobble up messaging that names the bad guy.
17. The white working class is persuaded by messaging that clearly identifies the criminal, the crime and the punishment, to wit: The brown guy is stealing from you, so crack down on him.
14. Greg: "In short, what appears to work is a populist economics that centers *villains*, hits Trump and Republicans for enabling them, and pledges action."
13. Greg: "Among targeted voters in Iowa’s 1st and 2nd districts, for instance, one message that resonates hits Republicans for backing Trump’s tariffs and his war with Iran, arguing that they’ve hiked grocery and energy costs and hurt farmers who export goods.
18. Maga messaging also taps into the fundamental nature of the white working-class voters, which is that, above and beyond all else, they are hierarchical. The belief that society has a top-down structure is fixed.