American Express Keeps Betting on Dining With $700 Million TheFork Acquisition
Tripadvisor has agreed to sell TheFork, its European restaurant reservation and management platform, to…
https://thebulkheadseat.com/american-express-keeps-betting-on-dining-with-700-million-thefork-acquisition/
Tripadvisor has agreed to sell TheFork, its European restaurant reservation and management platform, to American Express in an all-cash transaction valued at $700 million. The agreement, announced today, comes just months after Tripadvisor revealed in February 2026 that it was exploring strategic alternatives for TheFork. The sale marks the end of Tripadvisor's more than decade-long ownership of the restaurant booking platform and will allow the company to sharpen its focus on its growing Experiences business.
