Emily Zhang has created dozens of YouTube videos, receiving over 300 million views on subjects from the physics of bowling to the invention of blue LED. This year she started Rabbit Hole, a channel that offers “extraordinary answers to everyday questions.” We spoke with Zhang — a 2025 winner of the National Academies’ Eric and Wendy Schmidt Awards for Excellence in Science Communications — about Rabbit Hole and her experiences with YouTube as a medium for science communication.
