The most effective science communication often starts with everyday questions.
We spoke with Rabbit Hole creator and 2025 SciComm Excellence award winner @EmilyZhang Zhang about finding wonder in everyday objects and questions.
Read: https://ow.ly/kmii50Z9zFe
Emily Zhang has created dozens of YouTube videos, receiving over 300 million views on subjects from the physics of bowling to the invention of blue LED. This year she started Rabbit Hole, a channel that offers “extraordinary answers to everyday questions.” We spoke with Zhang — a 2025 winner of the National Academies’ Eric and Wendy Schmidt Awards for Excellence in Science Communications — about Rabbit Hole and her experiences with YouTube as a medium for science communication.
