Do you know which indicator of wealth is frequently ignored?
Property. 🏘️
The total value of all homes across the UK reached £8.68 trillion (£8,679bn, or £8,679,000,000,000) at the end of 2022.
Is your organisation nervous about prospect research?
People often are when they haven't experienced it before.
Appointing prospect research champions can help overcome organisational objections.
Who's good with people, understands prospect research, and will have your back?
Want to build stronger relationships with your donors?
Get to know them better. 🤝
Prospect research can help you learn more about your supporters' professions, personal interests, past donations, and philanthropic tendencies.
Your network of champions will increase the visibility and credibility of your argument and ensure that decision-makers across your organisation hear it.
Property is a major source of wealth in the UK. And ignoring it means you're missing out on valuable fundraising opportunities.
Our newly updated Million Pound Property dataset contains over 800,000 properties valued at £1m and above in the UK.
For businesses and trusts, it can help you understand their charitable giving policies, past beneficiaries, and areas of interest.
Ready for research-based fundraising? Email [email protected] 📧
#ProspectResearch
This information can help you bridge the gap between major gift donors, high and mid-value gifts and legacy campaigns.
But more importantly, it can help you identify those hard-to-reach donors living outside London and the South East.
Ready to learn more, email [email protected]. 📩
Are you looking for a corporate partnership?
We hear a lot about 'charities of the year,' and if you don't feel that's for you, it can put smaller organisations off. However, corporate partnerships benefit charities of all sizes, and prospect research can help you find one.
These four steps will get you started:
1) Define your goals and target audience
2) Create a shortlist of potential corporate partners
3) Evaluate their suitability - mission, objectives, and finances
4) Figure out how you can use your existing network to reach them
Find them and get them on your side.
Approach members of senior leadership, fundraising staff or other people invested in the organisation's fundraising success.
