What motivates collective action, political participation, or civic engagement?
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New study finds that emphasizing collective efficacy (people's ability to catalyze large-scale change) is very effective in catalyzing behavioural change.
As you can see from my pinned post, I'm a big fan of simple messages that can mobilize public support for climate action!
Do you think negative emotions about climate change hamper climate-friendly beliefs and behaviors? 🚨 Our newly published paper might be for you: www.sciencedirect.com/science/arti...
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What makes behavioral interventions work beyond the psychological theory they implement? Their format, level of engagement, delivery modality?
In a new paper analyzing 274 interventions from 15 megastudies (4.1M+ participants), we tested 19 features: www.sciencedirect.com/science/arti...
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How to Advance Climate Solutions Despite Political Setbacks | Psychology Today www.psychologytoday.com/us/blog/clim...
For more information please refer to the paper, as well as the press release:
sustainability.stanford.edu/news/how-mot...
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Among realized outcomes (i.e., writing a letter to one's representative that was actually delivered, and actually donating to environmental organizations), system justification and binding morals were among the top interventions, with collective efficacy and positive emotions still effective.
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Only ONE consistently predicted intervention effectiveness:
The interventions’ specificity to the outcomes measured.
No other features we tested here (attentional ease, presence of images, videos, or questions, length, conceptual construction, etc.) predicted interventions' effect sizes.
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More in our Psychology Today article: www.psychologytoday.com/us/blog/clim...
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The most consistently effective intervention emphasized the collective efficacy and emotional benefits of climate action, increasing advocacy by up to 10 percentage points.
Appealing to binding moral foundations was also effective, showing positive effects even among Republicans.
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Abstract. Addressing climate change depends on large-scale system changes, which require public advocacy. Here, we identified and tested 17 expert-crowdsou
Climate setbacks aren’t fate; they’re signals to mobilize visible public will, pairing credible hope with concrete action to turn widespread concern into sustained political power.
One of the most effective ways to move individuals to act together on climate involves showing them how past collective actions have delivered structural change, a new study finds. What doesn’t work? ...
Americans overestimate small personal actions and underestimate collective power; effective climate progress requires correcting these errors and mobilizing collective action.
