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Historian and STS scholar at Auburn University | xaqfrohlich.com. Author of From Label to Table: Regulating Food in America in the Information Age. Also works on critical AI literacy and AI ethics.

Very excited to have won the ASFS 2026 Pedagogy Award for my Auburn University HIST 3590 course, “Food and Power”! A true labor of love developed over a decade, across countries, communities, and food cultures. Grateful to my students, and can’t wait to teach it again!

If you missed last week's excellent #FoodThinkers webinar by @comedoergosum.bsky.social on food labelling in the US, you can now watch the recording on our YouTube channel 👇 📺 eur01.safelinks.protection.outlook.com?url=https%3A...

🚨TODAY, 4pm BST 🚨 At our #FoodThinkers webinar Xaq Frohlich @comedoergosum.bsky.social will talk about the decades-long shift from mandatory #foodstandards towards consumer labels as the primary tool for governing food markets in the US. Book your place 👇 www.citystgeorges.ac.uk/news-and-eve...

New white paper on by @comedoergosum.bsky.social on how food labels operate as policy. I continue to read his work while thinking about the proposals to add labels to scholarly journals. bsky.app/profile/time...

Today Denmark is discovering the limits of a cashless society. The main credit card system here is out. Restaurant and shop staff are nervously asking you if you carry cash or have a Danish-issued payment card. I feel sorry for foreigners and tourists trying to pay for anything today.

Fun fact: this is my book #FromLabelToTable translated into Korean. I just learned that it's out, but this bot found it first.

This post by AI-analyst @emollick.bsky.social very nicely summarizes my feelings about the state-of-the-art with AI and AI literacy: open.substack.com/pub/oneusefu... I highly encourage you to read it if you are grappling with education in the Age of AI.

The May Food Thinkers webinar, 'From Label To Table: A history of US FDA food labelling policy and the responsibilization of the consumer', delivered by Dr Xaq Frohlich on 12 May 2026.

I’m very excited to share that my book, From Label to Table (@ucpress.bsky.social 2023) is now available in Korean translation from 따비 출판사. The Korean edition, titled 이것은 왜 오렌지주스인가, can be purchased through Kyobo here: product.kyobobook.co.kr/detail/S0002... 재미있고 유익한 책입니다. 꼭 읽으셔요 두번 읽으셔요 많관부!!

If you missed my talk "From Label To Table: A history of US FDA food labelling policy and the responsibilization of the consumer" on the @foodpolicycitysg.bsky.social Food Thinkers webinar, you can watch it here on YouTube: www.youtube.com/watch?v=6BUZ.... Check it out! #FromLabelToTable

I’ve distilled over five years of policy engagement on food labeling into a 10-page white paper: “Food Labels as Policy”: aub.ie/FoodLabelWhitePaper It asks: what happens when governments try to govern through information? Please check it out and share with others! #FromLabelToTable

If you go to your favorite social media site, you will find it full of posts that start to look suspiciously similar to each other:

<이것은 왜 오렌지주스인가 - 식품 혐오와 열광 사이에서 식품 라벨 읽기> - 자크 프롤리히 (지은이), 김병순 (옮긴이), 김태호 (추천) 따비 | 2026-05-15 출간 | 29700원 알라딘 구매 링크 “오렌지 100%”와 “제로”는 정말 숫자 그대로의 의미일까? 『이것은 왜 오렌지주스인가』는 식품 라벨과 영양정보의 역사, FDA와 기업·소비자 사이의 힘겨루기, GMO·유기농·기능성 식품 논쟁까지 추적하며 정보화 시대의 식품 규제를 날카롭게 파헤치는 식문화 탐구서다.