This is called de-commodification by the way.
There was a time when digital games were shared and not sold, before they became a commodity. For every commodity that exists today, everything that is exchanged on the market, there was a time before, when it a non-market relation between people.
I wrote a manifesto for making games, and (not) selling them, for #manifestojam
illomens.itch.io/no-one-is-go...
