I've been arguing for "worldbuilding as its own creative practice / independent artform" all my life.
I've always separated it from "standard" storytelling in my mind, and discovering r/worldbuilding on reddit back in 2014 or so only cemented it further.
Le Joyeux Scribe
game narrative people like to talk about how worldbuilding isn’t storytelling. i agree; in fact i think worldbuilding is actually its own emerging creative practice, with its own virtuosos & masterpieces; it overlaps with storytelling but often feels to me more like architecture, hypertext, collage