"Hi Dean, we really need a piece about [Subject], and we're on a really tight deadline"
Time between request and me submitting finished article - 2 days
Time between me submitting invoice and them paying it - 8 months
Weird how 'urgency' never seems to go both ways
Personally, I would put the final theory first - the curriculum most students have experienced does not allow them to practice the kind of reading (or writing) expected of them in college. It predates smartphones. Also, I've had an iPhone longer than any of these students and I can still read.