Climate change impacts are here, but public support for action remains polarized. Which climate messages move people?
In a ~13,500-person megastudy, we tested 10 of the most-cited messages. Six increased pro-environmental attitudes in the U.S.—but only by 1–4 percentage points. 🧵
Robb Willer
2/4. "In a world that glorifies the artificial, I encourage you to cherish real intelligence. Nurture it as if your health and well-being depend on it—because it does. Invest in the people around you, and allow them to invest in you...
3/4. If you do those things, it will not necessarily make the world less chaotic...but, it will provide you with the community needed to get you through whatever life may throw your way...having that strong sense of community will be one of the greatest sources of satisfaction in your life."
