Excited to announce that my paper with Felicia Istad is now online!
We use an analysis of audience responses to former President Moon & BTS' trip to the UN in 2021 to discuss the potential - and limitations - of trying to equate popularity with soft power.
online.ucpress.edu/as/article/d...
Soft power, the idea that states can achieve their goals through attraction rather than coercion, has been applied to various contexts, leading to significant concept creep. Still, it remains appealin...