Deadline is now July 25th! @textvulture.bsky.social @jennargibson.bsky.social @edwardgoldring.bsky.social
"Into the New World", a tribute to the people of South Korea who took to the streets a few months ago (and before).
Directed by Nakwon with many other artists.
>> www.catsuka.com/breves/2025-...
We are excited to keep pushing forward discussion of soft power as a theoretical concept. We also had a great time digging into our novel dataset of more than 100,000 YouTube comments, finding patterns in how BTS fans enthusiastically responded to the UN visit, expressing both love and pride.
As a lot of good research does, this started from a pet peeve. Often discussion on Hallyu & soft power states that because K-culture is popular overseas, Korea therefore has strong soft power. In this paper we complicate that, arguing popularity & attractive power are linked but are not the same.
Excited to announce that my paper with Felicia Istad is now online!
We use an analysis of audience responses to former President Moon & BTS' trip to the UN in 2021 to discuss the potential - and limitations - of trying to equate popularity with soft power.
online.ucpress.edu/as/article/d...
An NBR essay by @jennargibson.bsky.social outlines four considerations for thinking about when and how to implement a strategy to cultivate #softpower and argues that policymakers should address concerns over soft power at the outset alongside hard-power conversations. nbr.org/publication/...