I make Magic: The Gathering nonsense posts and support made up formats.
💌 Premodern newsletter writer at https://mtgbanding.substack.com/
📜 Creator of http://www.premodern.guide
Phil Nguyen
Loading...
end/ not saying that magic needs influencers but maybe if you're a content creator and are feeling like it's hard standing out then maybe it's worth examining the nuance between influencing and creating. this kind of thing is what I do for work so I find it interesting to ponder.
Phil Nguyen
1/ more thoughts since people have asked
influencing is about taste and aspiration. it's hard to demonstrate taste in magic because there is one company that makes magic cards. imagine how difficult it would be for a fashion influencer if uniqlo was the only clothier out there
pov: I am an underling that just unwittingly ruined dr doom’s plans
3/ BUT that doesn't make them an influencer. here's where the aspiration comes in. if you swapped out that content creator with another would you still have bought that deck or card? my guess is yes. because you don't aspire to be that content creator specifically.
4/ I think to be an influencer in magic you have to move outside of "magic cards". an example is tcc who is an influencer in my mind because he is able to demonstrate taste with non-card reviews. mengu is another because of his travels and cuisine and vibe.
tokens and the original artwork have arrived
hi taylor may I sit with you for game five
2/ thus we have many magic content creators all competing for attention but utilizing the same basic raw material. it's hard out there for content creators to stand out.
these content creators CAN influence. they can showcase a deck or card you didn't know about and then you buy
Phil Nguyen
Phil Nguyen
Phil Nguyen
I think it is very cool that both premodern and vintage had high prizing events over the weekend ($5k and power nine, respectively) and both had eight different decks in their top 8
