A remarkable Labour win last night. The real lesson of Makerfield?
In our latest substack, Christabel Cooper explains why rebuilding a larger progressive coalition, while persuading more transactional voters that Labour can stand up for them and deliver in office is the path to beating Reform.
Arresting and amusing statistic from @christabelcoops.bsky.social here: a majority of voters (52 per cent) believe that Angela Rayner was born into a middle class or upper class family, rising to more than 60 per cent of Green voters:
Christabel Cooper, Director of Research
thinklabour.substack.com
Christabel Cooper, Director of Research, ThinkLabour
Subscribe to our substack for plenty more exclusive ThinkLabour polling!
Only 14% of the public believe Keir Starmer was born into a working-class family.
In fact, our latest research suggests that voters often assume politicians come from more privileged backgrounds than they really do.
Only 14% of the public believe Keir Starmer was born into a working-class family.
In fact, our latest research suggests that voters often assume politicians come from more privileged backgrounds than they really do.
Subscribe to our substack for plenty more exclusive ThinkLabour polling!
The immediate temptation may be to see Makerfield as evidence that Labour can win back voters from Reform by signalling a move rightwards.
This piece looks at why that conclusion would be wrong.
For politicians seeking to use their origins as proof of their connection to ordinary voters, the challenge is not just telling that story - it's persuading people to believe it.
Read our Director of Research, Christabel Cooper's, analysis in our latest substack:
For politicians seeking to use their origins as proof of their connection to ordinary voters, the challenge is not just telling that story - it's persuading people to believe it.
Read our Director of Research, @christabelcoops.bsky.social, analysis in our latest substack:
