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The immediate temptation may be to see Makerfield as evidence that Labour can win back voters from Reform by signalling a move rightwards.
This piece looks at why that conclusion would be wrong.
Absolutely fascinating polling by @christabelcoops.bsky.social @thinklabour.bsky.social. Says a lot about the (mis)perceptions of voters - and the cues they use to evaluate the social background of politicians.
Subscribe to our substack for plenty more exclusive ThinkLabour polling!
For politicians seeking to use their origins as proof of their connection to ordinary voters, the challenge is not just telling that story - it's persuading people to believe it.
Read our Director of Research, @christabelcoops.bsky.social, analysis in our latest substack:
Only 14% of the public believe Keir Starmer was born into a working-class family.
In fact, our latest research suggests that voters often assume politicians come from more privileged backgrounds than they really do.
Subscribe to our substack for plenty more exclusive ThinkLabour polling!
