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So Starbucks in South Korea ran a set of ads for a 'tank' coffee thermos and used words that seemed to disrespect the protests which has led to a boycott, CEOs stepping down, public apologies, and now, arrests. Buried in the article below is the reason: AI www.theguardian.com/world/2026/j...
A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm
How a Starbucks marketing stunt spiralled into mass boycotts in South Korea
www.theguardian.com
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Tobias S. Buckell