I mean, don’t even get me started on Conor McGregor coverage.
To give a sense of how much lying is going on here, no numbers for the UFC White House event have even been released as of the time of this post. He’s lying for sport.
After UFC 324 (UFC debut on P+), we got numbers from Paramount on Monday, about 48 hours. For the MVP Netflix event, it was 72. We're past both of those thresholds with this. My hunch is the viewership number is good, but it's noteworthy we're getting app download figures before viewers.
Part of the reason why covering MMA without being an insane and evil person feels so difficult: look at what regular MMA media are posting about Josh Hokit after the outrage at his Michelle Obama comments.
Re-upping this in light of Sunday's event. I've been looking into the connection between the right and MMA (to an extent combat sports beyond it) and was afforded an opportunity to give a lecture on it at the University of Maryland.
I took some time to process the politics of UFC White House.
While Josh Hokit's rancid comments about Michelle Obama dominated headlines, the event also revealed the union of corporate power, AI surveillance tech, patriotism theater, hegemonic militarism and more.
www.youtube.com/watch?v=to03...
I took some time to process the politics of UFC White House.
While Josh Hokit's rancid comments about Michelle Obama dominated headlines, the event also revealed the union of corporate power, AI surveillance tech, patriotism theater, hegemonic militarism and more.
www.youtube.com/watch?v=to03...
I caught up with @karimzidan.com to process all of the politics of UFC White House. While the Josh Hokit comments understandably caught fire in the media, there's so much more than meets the eye.
As Zidan has warned, don't let the spectacle fool you.
WATCH: lthomas.substack.com/p/ufc-white-...
