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The second HotFresh recommended paper is: Pink, S. L., Cervantez, J., Kirgios, E. L., Chang, E. H., Milkman, K. L. (2025). Can stereotype reactance prompt women to compete? A field experiment, Organization Science. pubsonline.informs.org/doi/10.1287/...
šŸšØNew paper alert!šŸšØ Women are less likely to enter competitions than menā€”even when equally qualified. But telling them this can change behavior. šŸ“ˆ In a field experiment on a job application platform, we found that highlighting this gender gap increased the # of job apps women submitted by ~20%.
Why? Stereotype reactance: People donā€™t like being told how ā€œpeople like themā€ are expected to behave. Iā€™m grateful to my amazing co-authors: @jacervantez.bsky.social, @erikakirgios.bsky.social, Edward Chang, & @katymilkman.bsky.social! Check out the paper here: doi.org/10.1287/orsc...
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Mar 27, 2025
Mar 27, 2025
Sophia Pink
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Can Stereotype Reactance Prompt Women to Compete? A Field Experiment | Organization Science
doi.org
Can Stereotype Reactance Prompt Women to Compete? A Field Experiment | Organization Science