This basically. Labour has relentlessly increased the salience of the issues Reform prioritises, whilst winning over basically no Reform voters, and simultaneously alienating their own base. It's just terrible politics.
Jess O'Thomson
But another part of the problem has always been Labour's failure to understand its 2024 coalition, or basic electoral dynamics. It has lost voters to Reform, but these are a fairly unique fragment of their 2024 voters, v unlike those staying loyal or the greater number defecting to the Greens + LDs.
