But again, not to the extent that it would have, had they just kept their foot on the gas in the first place.
Meanwhile, "Mexico Honey" is the track from Middle Of Nowhere that is (surprisingly to me, at least) blowing the whole way up on social media and streaming. 4/x
So "Loneliest Girl" stars to get some traction, if not quite as hot out of the gate as "Dry Spell" had been. But it wasn't racing up the charts.
Two weeks back, after her killer ACMs performance, her team pulls "Loneliest Girl" and pivots *back* to "Dry Spell."
Again, it starts to stick. 3/x
Then her team went chickenshit that it would be too controversial for the format. They pulled its support at country-- while continuing its push at AAA and Americana, where it's been near the top of both charts for weeks-- and pivoted to "Loneliest Girl." 2/x
All of which is to say, this one came up on shuffle, and I will die mad that it wasn't a multi-week #1 smash like it deserved to be: www.youtube.com/watch?v=iZ7u...
For the first time in her career, country radio actually seemed interested in her... And her team's handling of this era has been a string of failures to read any room or meet any moment.
Which is a bummer, since she has one of the year's best albums that they could be supporting. /fin
Now, country radio hasn't been the end-all / be-all for the format that it has been in past generations, and that's a *great thing* for the health of the genre, generally.
But Musgraves had a real opportunity here to add, pun intended, a few notches to her belt. 6/x