Seriously. When I was in school, the VP of Marketing at a Big 5 pub taught us part of marketing frontlist is promo'ing related backlist.
Yeah, we're always chasing the big debut, the blockbuster, but backlist is your bread and butter, folks.
Cherry Pickett
Market and publicize your backlist.
Market and publicize your backlist.
Market and publicize your backlist.
Market and publicize your backlist.
Market and publicize your backlist.
Elias Eells- Bar Cart Bookshelf
I KNOW preorders are super important for books, but they're also not how consumers find products, so like... just remember the long tail.
People want to go into a place, pick up a thing, and enjoy it. Build more infrastructure around the period of time when readers can actually be consumers.
