Listen, I wear as much Patagucci as the next outdoorsy middle-class white woman, but i found this super thought-provoking.
“It’s outrageous that a corporation that exploits a name as part of its marketing sues others for doing the same.”
Krista Langlois
Re: Patagonia v. Pattie Gonia
I spoke with a trademark attorney and two scholars of Indigenous Patagonian history to understand both the legal and ethical question everyone is asking.
The answers are way more complex than social media is making them out to be.
