I decided to offer the limited lifetime deal also as part of Black Friday.
Deciding on a price was not easy because I lack enough long-term data like customer lifetime value (LTV).
So I just went with my gut feeling. It's limited to 10 spots anyway. Don't overthink it.
#buildinpublic
Benjamin
Still thinking about a limited life-time deal.
Unsure whether I should make it part of Black Friday or introduce it later so it doesn't get drowned among all the Black Friday deals (maybe around Christmas).
Would be a one-time deal for a limited amount of users (~10).
Appreciate any feedback :)