I don't always succeed, but I certainly try really hard to publish in society journals! This is an interesting read, for sure
"Many, and perhaps most, members of our academic community do not understand [the benefits of publishing] in society-based journals ... compared with for-profit journals from companies like Springer Nature, Frontiers, Wiley, and Elsevier." 🧪
academic.oup.com/mbe/article/...