If your message is mostly rebuttals, you've let your opponents choose the agenda.
The most effective communicators spend more time talking about outcomes than objections.
One of the most underrated communication skills is identifying which objections can safely be ignored.
You don't have to answer every criticism.
You only have to answer the criticisms your audience actually cares about.
One of the most underrated communication skills is identifying which objections can safely be ignored.
You don't have to answer every criticism.
You only have to answer the criticisms your audience actually cares about.
Campaigners often assume everyone shares their concerns.
They don't.
The issue keeping you awake at night may never have crossed your audience's mind.
Listen first. Then communicate.
A decade after the Brexit vote, the conversation has shifted from "taking back control" to how much cooperation with Europe we need.
That's because reality has a habit of winning arguments.
#Brexit
UK and EU car manufacturers are lobbying for another delay to Brexit-related EV tariffs.
Six years on, businesses are still asking politicians to remove barriers that didn't need to exist in the first place.