Freedom of Movement & Brexit’s human consequences. Presenting practical humanist solutions.
#Communications #Strategy
@SaveFoM.bsky.social | Creator #BrexitTheElephant | #SaveFOM #RejoinEU | #DurhamUni | #NAFO | #Grassroots4Europe
Andrew Hesselden
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UK and EU car manufacturers are lobbying for another delay to Brexit-related EV tariffs.
Six years on, businesses are still asking politicians to remove barriers that didn't need to exist in the first place.
Campaigners often assume everyone shares their concerns.
They don't.
The issue keeping you awake at night may never have crossed your audience's mind.
Listen first. Then communicate.
Exclusive: deal in 2020 had sought to stimulate local battery making but industry says it still cannot meet targets
If your message is mostly rebuttals, you've let your opponents choose the agenda.
The most effective communicators spend more time talking about outcomes than objections.
A lot of messaging fails because it starts with "Here's why you're wrong to worry."
A better starting point is often:
"Here's how your life gets better."
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Andrew Hesselden
Not every audience sees the same problem.
Not every audience wants the same solution.
And not every audience needs the same argument.
Communications gets easier when you stop assuming people think like you.
A decade after the Brexit vote, the conversation has shifted from "taking back control" to how much cooperation with Europe we need.
That's because reality has a habit of winning arguments.
#Brexit
One of the most underrated communication skills is identifying which objections can safely be ignored.
You don't have to answer every criticism.
You only have to answer the criticisms your audience actually cares about.
One of the most underrated communication skills is identifying which objections can safely be ignored.
You don't have to answer every criticism.
You only have to answer the criticisms your audience actually cares about.
